At Toy Shoye, your privacy is something we take seriously. This Privacy Policy explains what information we collect when you visit our website, how we use it, and what rights you have over your data. Please read it carefully.
By using Toy Shoye, you agree to the practices described in this policy.
1. Who We Are
Toy Shoye is a parenting and toys blog providing educational content, product guides, and toy recommendations for parents and caregivers. We are the data controller responsible for your personal information collected through this website.
If you have any questions about this policy or how we handle your data, you can contact us at:
Email: hello@toyshoye.com Website: www.toyshoye.com
2. What Information We Collect
a) Information You Provide Directly
If you contact us via a contact form or email, we collect your name, your email address, and any message content you send us. We do not require you to create an account or provide any personal information simply to read our content.
b) Information Collected Automatically
When you visit Toy Shoye, certain data is collected automatically through cookies and tracking technologies: IP address (anonymised where required by law), browser type and version, operating system, pages visited and time spent on each page, referring website or search engine, and device type. This data is collected primarily through Google Analytics and Google AdSense, described in detail below.
3. How We Use Your Information
We use the information we collect to analyse how visitors use our website so we can improve our content, display relevant advertisements through Google AdSense, respond to messages or enquiries you send us, monitor and protect the security of our website, and comply with our legal obligations.
We do not sell, rent, or trade your personal information to any third party.
4. Google Analytics
Toy Shoye uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to collect anonymous information about how visitors use our website, including number of visitors, pages viewed, time spent on the site, geographic region, and traffic source. This data is aggregated and anonymous it does not identify you personally.
Google may transfer this data to servers in the United States or other countries. Google LLC is certified under the EU-US Data Privacy Framework, providing appropriate safeguards for international data transfers.
To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout. For more information, see Google’s Privacy Policy at policies.google.com/privacy.
5. Google AdSense and Advertising
Toy Shoye displays advertisements served by Google AdSense, operated by Google LLC. Google AdSense uses cookies and similar tracking technologies to serve ads that are relevant to your interests, based on your browsing history across websites.
We do not control which specific ads are displayed Google determines this based on your browsing behaviour and our content. Google may use cookies such as the DoubleClick cookie to serve interest-based ads.
You can opt out of personalised advertising by visiting Google’s Ads Settings at adssettings.google.com. You can also opt out via the Network Advertising Initiative opt-out page at optout.networkadvertising.org.
For more information on how Google uses data when you visit partner websites, see: policies.google.com/technologies/partner-sites.
6. Cookies
We use cookies on Toy Shoye to enable core functionality and to power our analytics and advertising. For a full explanation of exactly which cookies we use and how to manage them, please read our Cookie Policy. The cookies on our site come from Google Analytics (analytics and performance measurement), Google AdSense / DoubleClick (advertising personalisation), and essential cookies for basic website functionality.
You can manage your cookie preferences at any time through our cookie consent banner or your browser settings.
7. Your Rights Under GDPR (European Visitors)
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):
Right to access you can request a copy of the personal data we hold about you. Right to rectification you can ask us to correct inaccurate data. Right to erasure you can ask us to delete your personal data. Right to restriction you can ask us to restrict how we process your data. Right to data portability you can request your data in a portable format. Right to object you can object to us processing your data for direct marketing. Right to withdraw consent where we rely on your consent to process data, you can withdraw it at any time.
To exercise any of these rights, contact us at hello@toyshoye.com. We will respond within 30 days.
You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office at ico.org.uk. In the EU, contact your national supervisory authority via edpb.europa.eu.
8. Your Rights Under CCPA (California Visitors)
If you are a resident of California, USA, you have the right to know what personal information we collect and how it is used, the right to delete personal information we have collected about you, the right to opt out of the sale of personal information (note: we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.
To exercise your CCPA rights, contact us at hello@toyshoye.com.
9. Children’s Privacy (COPPA)
Toy Shoye is a blog written for parents and caregivers it is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided us with personal information, please contact us immediately at hello@toyshoye.com and we will take steps to delete that information. This site complies with the Children’s Online Privacy Protection Act (COPPA).
10. Data Retention
We retain personal data only for as long as necessary: contact form messages are retained for up to 12 months then deleted, analytics data is retained by Google Analytics per their standard retention settings (26 months by default), and advertising data is managed by Google per their data retention policies.
11. International Data Transfers
Toy Shoye uses services (Google Analytics, Google AdSense) that may transfer data to the United States and other countries. These transfers are protected by appropriate safeguards, including standard contractual clauses and Google’s participation in the EU-US Data Privacy Framework.
12. Third-Party Links
Our blog posts may contain links to third-party websites, including toy retailers, brands, and resources. Once you leave Toy Shoye, this Privacy Policy no longer applies. We encourage you to read the privacy policies of any external sites you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Continued use of Toy Shoye after any changes constitutes your acceptance of the updated policy.
14. Contact Us
Email: hello@toyshoye.com Website: www.toyshoye.com